This campaign was created as a Capstone Project for SMAD 443: Campaigns at James Madison University. The goal of this campaign is to create a campaign for the brand PlayDoh that targets an audience that PlayDoh has not before. Our target became college students.
PlayDoh can be a nostalgic stress relief tool for college kids and not just a play toy for children.
"Smells like childhood, feels like _____."
Branded Content
Interactive Instagram Story
Team Members: Caroline Rodda, Lauren LaFlamme, Samantha Aldridge, Mastan Rashid